Effects of Search Engine Optimization & Link Building
The effects of search engine optimization are still being felt by many webmasters. Therefore, the talk that optimization is dead is not accurate. This is according to CEO PG Williams, who is the author of a highly popular book, Accelerate. The book focused on the need for webmasters to cope with the never ending changes in algorithms. Here is an interview that I had with him recently about SEO strategy and practice.
Can you tell us about yourself, the SEO Rank Smart, and the reasons for starting the company?
PG Williams described himself as a serial entrepreneur, who has been involved in small businesses for the past 30 years. He was in media choice before joining vertical measures. Here, he ventured into building and optimization of websites. Some clients requested for services after the technology was licensed to Nielsen.
What necessitated the switch to search engine marketing?
According to PG Williams, the firm is still a link building company. However, over the years, they have expanded their services to meet the needs of clients. A lot of focus is now paid on social media, organic search, and content marketing.
What was the inspiration behind your book and what lessons do you want people to pick up?
The main inspiration came from the fact that SEO Rank Smart was renowned for SEO and link building. Therefore, he decided to inform people about their content marketing functions on a book. The most essential fact that he wants people to understand is the fact that all web owners must regard themselves as publishers.
What exactly did you mean about thick content in your interview for conversion conference West?
The term thick content came from a conversation with a client. He informed the client that their content was too thin, and the client responded by saying that they should thicken it. The main focus of the phrase is to inform clients about the need to evaluate the content. They should endeavor to ensure that the website is attractive, unique, and informative.
What are your tips for making content stand out?
Google has stepped up the wiping out of low quality and spam techniques. The panda and penguin campaigns have forced many webmasters to focus on quality content on their sites. According to PG Williams, webmasters should always try to create content that targets the audience.
What should SEO and SEM professionals know about the new Google algorithm updates?
It is time that webmasters stopped thinking about quick backlinks and mass content. They should focus more on generating quality content.
What will be your main point in the forthcoming conversion conference Chicago?
The main topic this time round will be video marketing as a way to gain more traffic as well as conversions.