It is about the change, the big change. And, it goes consistent with time. Sometimes, you catch it and sometime you lose but it does not stop.
If you have kept an eye over the changing dynamics of online shopping and evolution of smartphone devices out of feature phones then you can observe the velocity of change. The virtual market places are rapidly adopting new things. They are simply going closer to their end customers. The rise of smartphones has given a boost to online shopping stores. They are working hard to make the most from this smartphone revolution.
The SmartPhone Revolution
In last few years, the demand in smartphone devices has grown rapidly. Now, everybody wants to excess internet on his or her device. They want to keep themselves away from the compulsion of using any special device for accessing internet, especially for online shopping websites. The young age customers want to enjoy comfortable experience for their buying sessions.
In last few years, it has been seen that the customers of leading e-commerce stores are going online. The necessity of native apps or responsive design has increased. But, what will happen when more smartphone operating software with multi size devices will come. In such conditions, the native app owner will have to ask their developers to create new apps for newer devices. And, the devices will not stop evolving. Hence, you will not stop pouring your money in it.
What is the Solution?
The solution is in front of you. You just need to look around. Ideally, there are two feasible options. One is creation of native apps as per the availability of devices. And the other is the creation of a responsive layout design. Both options are in trend. Some uses the former one and some uses the later one because the objectives require to be fulfilled. In this way, the option of responsible design is more suitable for leading online stores.
What is the future?
By adopting responsive design method, the e-commerce stores are now going personalized for their users. Importantly, the content goes different from device to device post-responsive designing. The responsive web design method presets some special forms and style sheets as per the device availabilities. Hence, the contents do not go identical to all users of a shopping store.
For example, some store users may find some recent books as the featured product list and some store users find latest mobile phones. In real, the books and mobiles phones will both be in featured product list of main website.
Thus, it delivers the product list as per the personalized taste and requirements of the user. In this way, the e-commerce stores will soon become the individual agents of a big online retail brand, which will go live in the devices of the users with the products of user’s likes and requirement. It will simply help people discovering new products of their choice.
Now, you can understand the possible changes that will come post responsive era. Moreover, the HTML 5 era is going to come. And, then the responsive thing will certainly play an important role.